Ju Ju Be Announces the BFF Diaper Bag

Ju Ju Be has announced their latest diaper bag, the BFF,  this week on their Ju Ju Blog. I don't know mommies, this one might be just about perfect. Pre-sales will begin June 21st and it will come in Black/Silver, Brown/Robin, Drip Drops, Midnight Eclipse, Lotus Lullaby, Sangria Sunset, Dizzy Daisies, and two yet-to-be-revealed NEW PRINTS! It will retail for $150.00. It looks like the Be Fab married the packabe (because of the roomier size than the BeAll and the backpack straps) and had a baby with a grab handle! This bag is gorgeous. Ju Ju Be really has an eye for style and functionality, that is for sure. The fact that it's machine washable and PVC free? BONUS! (To wash you unzip everything and put it upside down in the washer on gentle cold cycle, air dry. Easy peasy).

Here are the deets per the blog:
Main compartment
- nice and spacious
- double zipper opens bag up all the way with gusseted sides so nothing falls out
- two gusseted pockets on backside
- two interior drink pockets on either end
- two picture pockets on front side
- one long zippered pocket on front side
- inside is smooth & beautiful-satin only, which gives the bag an even more upscale look!
- GRAB HANDLE — you asked for it, and we gave it to you!!!
- Feet on bottom
Mommy pocket
- scrunchy key fob
- sunglass case
- two small gusseted pockets
- one small zippered pocket
Zippered pocket above mommy pocket lined with Tricot (perfect for protecting camera or phone)

Back pocket
- comes with changing pad – approx. 22 inches x 12 inches
Straps and D-rings
- DETACHABLE BACKPACK MESH PADDED STRAPS — super comfy and convenient! If you don’t like backpack styles, then use the MESSENGER STRAP! And, as always, you can hang it from your STROLLER with stroller clips (not included) or using your messenger strap. The shoulder pad doesn’t have to be removed to make it really small. The slider goes through the shoulder pad and to the other side of it — so you can wear it at a “tote” length! Super cool!! So it’s like three versions in one: tote, messenger and backpack!
- A removable shoulder pad — the same shoulder pad featured on our microfiber bags
- A messenger strap that extends to 48 inches long or as little as 27 inches at its shortest length (with the shoulder pad removed)
- D-rings on either side to attach strap and also to attach stroller clips (not included)
Two large insulated side pockets for sippies or bottles